Sock Fancy was once again the target of an anonymous group of activists protesting gentrification.
The store’s windows were smashed over the weekend, less than two months after the anonymous crew vandalized that company and its neighbor, Brother Moto. In the Nov. 23 incident, the group struck both Cabbagetown businesses using a fire extinguisher filled with white paint. They also broke one of Sock Fancy’s windows.
Sock Fancy is a web-based subscription service for socks, and Brother Moto is a coffee bar and garage for motorcycle enthusiasts.
“On the night of Jan. 6, we smashed out all 3 of the remaining windows on Sock Fancy, the self-proclaimed ‘awesomely random sock shop’ in the Cabbagetown neighborhood of Atlanta,” the group wrote. “This is the second time in just over 2 months that Sock Fancy has had their windows smashed out. Still to this day, Sock Fancy has yet to repair their window from the last attack. The veneer of their shop has been boarded up for almost two months. Sock Fancy is a small part of a larger trend of gentrification in the Cabbagetown neighbrohood. We do not care if this business is ‘local’ or not, since it caters to an audience of milquetoast hipsters that are nowhere in the world.”
Stefan Lewinger with Sock Fancy has said doesn’t understand why his business was targeted. The company filed a police report. He said there was a camera inside the store but it wasn’t recording at the time of the incident.