Atlanta BeltLine, Inc. has appointed Twanna Harris to the newly-created position of vice president of brand, content and strategic initiatives, ABI announced today.

In the new role, Harris will work with ABI’s CEO and executive team to promote the voice and appeal of the BeltLine. In working with the media and various stakeholders, Harris will work to ensure the ABI brand reflects its vision of being “the catalyst for making Atlanta a global beacon for equitable, inclusive, and sustainable city life.”

“As the third largest Fortune 500 market in the nation, Twanna’s experience building blue-chip brands can help us think through how we leverage some of our greatest assets to establish a stronger voice,” Brian McGowan, president and CEO of ABI., said.

According to ABI, Harris brings over 18 years of strategic brand, multicultural, and experiential marketing expertise. She has also led branded initiatives for multiple agencies and has worked for global brands like Procter & Gamble, PepsiCo and United Way.

As a content creator, Harris feels that there is no better time than the present to build upon the excitement, momentum and promise of the Atlanta BeltLine.

“Atlanta has always been known as a city with infinite possibilities,” said Harris. “Many may not realize that the Atlanta BeltLine was designed to shine as a trail that illustrates the growth, opportunity and prosperity that lies ahead for Atlanta and the neighborhoods it connects. That’s our brand promise, and my job is to guide the messaging that illustrates the beauty and strength of the diverse tapestry that makes Atlanta what it is today.”