Image via Slutty Vegan’s Facebook.
Slutty Vegan, the popular social media-driven “ghost restaurant,” has found a permanent home on the West Side.
The ribbon was cut at 1542 Ralph David Abernathy Blvd. in Westview on Sunday, and over 1,200 customers showed up to get their fill of vegan fast food according to the restaurant’s Facebook. “Thank you to everyone who came out to support, the post reads. “Unfortunately, at this time we have to cut the line.”
The restaurant’s popularity isn’t surprising. Slutty Vegan grew a base of dedicated followers through an Instagram-powered delivery service, according to 11 Alive. Users would send a direct message to place their order, and arrange for a later pick up.
The service grew in popularity through word-of-mouth and became successful enough for Pinky Cole, the driving force behind Slutty Vegan, to launch a food truck, the TV station reports. The continued success of the food truck, and the groundswell of loyal customers allowed Cole to open the physical location.
Pinky Cole. Image by Derek Prall.
The restaurant specializes in variations of 100-percent plant-based burgers, but also offers meat-free takes on the Philly cheese steak and po-boys, according to the resturant’s website. All of the food and toppings offered are 100 percent vegan, but Cole says they might convince even the most ardent carnivore to expand their horizons.
“Once you have one of our burgers, once you have one of our sandwiches, it’s going to change your mind,” Cole told 11 Alive. “It may not change you from eating meat completely, but it’s going to expand your mind to see and start having the conversation and seeing food in a different way.”