An application has been filed with the city of Atlanta for a “South Moon Under” store that would be located at Ponce City Market.
The business would open in the mixed-use development at 675 Ponce de Leon Avenue. A Ponce City Market spokesperson confirmed that the store is part of a chain of retail clothing stores in the northeast. The spokesperson did not have any additional details. The company currently has no locations in Georgia, according to its website.
Atlanta Loop has also left messages with South Moon Under seeking comment.
The company’s website says, “What began as a small surf shack in Ocean City, Maryland in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Ever-evolving and effortlessly edgy, South Moon Under continues to grow, uprooting from its beach town headquarters and into Annapolis, Maryland, while staying true to its free-spirited, experimental, and adventurous mindset.”