Image courtesy of The Icebox.
The Icebox, a Beltline-based branded apparel and merchandise agency was selected by the Atlanta Super Bowl LIII Host Committee to design and produce the apparel and accessories for all 10,000 volunteers who will be working the game and associated events.
“Participating in the design from concept to completion of the Host Committee’s volunteer uniforms is a true honor,” Jordy Gamson, The Icebox’s CEO and co-founder, said in a statement. “We take our role seriously in the representation of our city. Not only are these exclusive uniforms designed with a high attention to detail and craftsmanship, but with the understanding that they need to stand out as a recognizable symbol of Atlanta.”
The host committee is working closely with The Icebox’s creative staff to create a uniform that celebrates and elevates Atlanta communities, according to program materials. In support of the committee’s sustainability efforts, one piece of the uniform collection will be made from recycled plastic water bottles, collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport that was repurposed into fabric.
Designed by The Icebox in-house team, the volunteer’s apparel was crafted to be as functional, comfortable and as high-performing as possible, according to press materials. The uniform is made up of six components, including core items as well as accessories to make volunteers comfortable and easily identifiable.
In December, over 75,000 items will be provided to Team ATL volunteers, who will wear them during key Super Bowl LIII events, including Super Bowl LIVE, the free, multi-day concert in Centennial Olympic Park.