East Lake Golf Club has named Chad Parker as its new president and general manager, the golf club announced today.
“Over two decades, Chad has built an impressive track record of commercial, operational and strategic accomplishments,” Tom Cousins, chairman emeritus of the golf club, said. “He has proven to be a successful and trusted leader and brings to this position a strong reputation for developing people and inspiring others. His wealth of experience will be a valuable asset for the Club in the years ahead. Chad is emblematic of the deep talent our management has developed at East Lake, and I could not be more pleased about his appointment to this critical role.”
A 22-year veteran of East Lake Golf Club, Parker has previously served as general manager and COO of the club since 2015. According to the release, Parker also helped spearhead the modifications to East Lake’s golf course in 2016, which resulted in the nines being reversed.
“I am excited and honored to take on this role and look forward to partnering with our talented leadership team to deliver memorable experiences for our members, guests and partners,” Parker said.
Coinciding with Parker’s appointment, Rick Burton, chairman of the golf club, will retire. According to the release, Burton has been instrumental in cultivating the club’s corporate membership and oversaw a major overhaul of the club’s facilities in 2008.
“I have seen [Parker’s] growth first hand as his supervisor for the most part of 20 years,” Burton said. “Chad realizes that he must always be a good steward in order for East Lake to maintain its rich heritage and values and I am sure he will.”
Burton will remain on the golf club’s board and will become a Senior Advisor of Golf Initiatives with Nonami LLC, another Tom Cousins-related group. His primary focus will be the Charlie Yates Golf Course.
“I want to thank Rick for his support and advice over the past 20 years,” Parker said. “He has been instrumental in my development as a leader and I’m grateful for his years of experience in the golf industry as we navigate this transition.”
East Lake Golf Club also announced that long-time Controller & Clubhouse Manager Theresa McClendon will retire.
“I have enjoyed serving the members and guests at East Lake during my tenure,” McClendon said. “I am proud to have been part of such an amazing community redevelopment project and wish to thank Tom Cousins for his vision and opportunity to be part of it.”