Mayor Bottoms announces the More than Mac campaign. Image via Facebook.
Last week Mayor Kiesha Lance Bottoms announced the launch of her More than Mac campaign to fight food insecurity and hunger in Atlanta.
While the partnership between the city, Kroger and the Atlanta Community Food Bank (ACFB) is working to solve very serious issues, it actually started with a joke. Many might remember last Christmas, when Bottoms was chastised for her mac and cheese presentation, the administration says the good-natured social media ribbing sparked debate about a very real problem many in Atlanta face every day.
“Many struggle daily to find adequate food for their families and themselves,” Bottoms said in a statement. “It is my hope that our More than Mac campaign will help bring awareness to the disparities facing our communities and serve as a step toward eradicating hunger in Atlanta.”
From Feb. 1 to Feb. 16, customers at the 28 Atlanta-area Kroger locations will be able to round up their tabs at the register, with all proceeds supporting the ACFB. Right now, the food bank supports 29 counties across Atlanta and north Georgia distributing over 60 million meals to more than 755,000 people annually, according to city materials. Food pantries, community kitchens, childcare centers, night shelters and senior centers are also supported through the ACFB.
“We are thrilled to be able to work with Mayor Lance Bottoms, Kroger, and other Corporate Partners as we work to end hunger in our community,” Kyle Waide, CEO of the ACFB said in a statement. “It takes lots of food, people and big ideas working together to end hunger, so that no one in our community worries about where their next meal is coming from.”