Wine Riot, an interactive and educational wine tasting event geared toward millennial consumers, will pop into Atlanta next month as part of its 2018 tour.
According to a Wine Riot press release, the event “aims to change the often-intimidating nature of wine and wine tasting into an entertaining and educational experience, while also helping wine brands connect with this important consumer segment.”
The event will feature a number of fun activities, including “Wine 101” interactive tastings focused on wine categories, such as young/mature and oaked/unoaked, as well as 20-minute seminars on certain wine subjects, a worldwide wine tasting booth, a “Bubble Bar” and a “Siploma” trivia game.
As a millennial-focused event, Wine Riot aims to connect young adults with the historical culture of wine in a new, comfortable environment.
“Through Wine Riot, we want to create a new wine language and adventure for millennials,” Wine Riot CEO Richard Stoppard said. “At the same time, we want to be a catalyst for brands to connect with this important consumer segment through education, one-on-one engagement and a lot of fun.”
The Atlanta event will take place Sept. 7 and 8 at The Fairmont, 1429 Fairmont Ave NW, Atlanta, Ga. 30318 and is open to people aged 21 or older. General admission tickets are $65 and can be purchased here.