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Super Bowl weekend is rapidly approaching, and with it come the scores of parties, concerts and cultural events that surround it. One party, however, is aiming to set itself apart as a celebration of Atlanta – its beauty, its people and its legendary music.
The Art of Organized Noize XXV Super Bowl Jam Session will be held tomorrow night at Terminal West. “This is the culmination of all the Celebrate Atlanta block parties,” said one of the event’s organizers, Asher Payne. “We’re showing everyone that we know how to celebrate this city – not only when the NFL is in town, but every day.”
This homegrown concert is in contrast to the corporate celebrations that are going to be occurring throughout the weekend, Payne said, going on to explain the goal of this final party is to showcase what makes huge organizations like the NFL want to come to Atlanta in the first place.
The idea behind the Celebrate Atlanta Block Party series leading up to this event was to hold celebrations for and with members of Atlanta’s most underserved and underrepresented communities, Payne says. Sponsored by athletic apparel manufacturer Lululemon and local R and B/hip hop production dynasty Organized Noize, the parties sought to enrich and empower residents who may feel overlooked.
The final event, he says, will bring to the stage of Terminal West – the only appropriately-sized locally-owned music venue in the city – a myriad of DJs as well as several of the Grammy-award winning production group’s “friends and family” (read – icons of Atlanta hip hop) to crank up the hits that made the south’s music scene famous.
“It’s basically like a reunion celebration of 25 years of Organized Noize,” Payne says. “They’ll bring in as many of their friends as they can to celebrate the city through hip hop and mindfulness.”
The doors of Terminal West will open at 8 p.m., and the show starts at 10 p.m. The event is free, but an RSVP is required. However, Payne points out, an RSVP does not grantee entry. Once the event is at capacity, it will be a one-in, one-out. Payne says he expects this to happen fast, and encourages everyone to show up early – there are already over 1,000 RSVPs.